Ben started as a clinical nutritionist providing consultations out of an office in a gym in Havelock North under the brand name ‘Body CHEK NZ’

• Ben recognised his clients were not getting the nutrients they needed, even from a ‘good diet’.
• Ben researched soil quality in depth and learned how certain farming practices were depleting our soils of nutrients. Less nutrients in our soil, means less nutrients in our food.

Realising he was providing very similar basic nutrition advice to his clients, Ben started an educational evening course in the Hawke’s Bay area.

With the high demand for Ben’s evening seminars this evolved into his revered weekend seminars in Hawke’s Bay area.

• Ben started working under the brand name BePure
• Off the back of a request from a client to ‘put all the baseline nutrients we need into ONE product’, BePure One was born!

The BePure range grew as Ben launched a number of new products based on client need and his latest scientific research into health and nutrition.

• The BePure brand relaunched
• Ben spoke to a sell out crowd with his seminar series
• BePure Clinic Havelock North Opened

• BePure Clinic Auckland opened
• BePure launched a number of new products including BePure EstroClear

• BePure Laboratory opened
• The BePure Clinic amalgamated into one clinic in Auckland and continued seeing clients online nationwide via video conferencing

• BePure's sister company Eve Health at home testing launched
• BePure continues to grow and launch new products and educational seminars to support people on their health journeys