Within the natural health industry in New Zealand, there is currently no industry-specific, regulatory framework to protect the trust and safety of those who choose to use or receive natural health support or hold those who operate in this space to a high standard. We are hopeful that this is something that will change in the coming years, as more people experience how powerful the holistic health foundations of diet, lifestyle and nutrition can be in supporting health and wellness.
Until more detailed practice regulations and accreditation exist for this industry in New Zealand, BePure is committed to creating and upholding our own high personal standards to hold ourselves accountable. Here you will find details of the personal standards we are setting for ourselves, in order to protect this industry, and more importantly you and others who chose natural health options to support their wellness.
At BePure, we are passionately committed to supporting your health within the holistic fundamentals of diet, lifestyle, and nutrition.
We work alongside GPs and other medical professionals, supporting your overall wellness. We do not treat, diagnose or cure, and—with your safety as our utmost priority—we always strongly suggest our clients seek the support of their GP or relevant health practitioner if there is a cause for concern.
We set realistic expectations for our clients and customers. While we provide the tools, education and support, it is ultimately our goal for you to be empowered to use these tools and make decisions about what is best serving your health.
We believe one of the most powerful drivers for the improved health of our nation and beyond, is education.
We are committed to providing a great deal of free, simple, and life-changing education based on our scientific, holistic philosophy across our website and social channels.
While everybody is unique, we share guiding principles that nurture wellness, but also encourage people to develop confidence in their autonomy around knowing their body, and being able to manage their health and wellness, with us by their side for support.
Being passionate about your health, we’re also passionate about ensuring the people supporting you are highly qualified, trained, and experienced in supporting you on your health journey.
All BePure Holistic Health Consultants go through a rigorous hiring process, and 3-week BePure specific training programme during onboarding. On top of this, it is also required that all consultants are university qualified, or have extensive experience in health coaching.
The BePure Clinical Director, and Clinical Manager also oversee the clinic practice and clients, providing access to sophisticated reference materials, processes for updating protocols, and ongoing professional development of our consultants.
When it comes to helping people with their health and wellness, we believe it takes the support of a community to get the best results for that person. This is why we’ve built our own BePure Committee of Advisors, a community of experts external to BePure, to support and guide us in helping you.
This committee of external advisors, who are all experts in their fields, will support us with our internal regulations and guide us as we grow.
In 2018, BePure opened our very own testing laboratory. The BePure Lab is the first of its kind in New Zealand, providing you with easy, at home gold-standard functional testing.
At BePure, we are passionately driven by research, and evidence-based practices in all that we do. All BePure recommendations, protocols, and positions on various diet and lifestyle topics are developed based on 15 years of clinic experience and observation, and constantly are updated based on the latest research.
Being firmly committed to ongoing research and clinical experience, our Clinic team sources and shares leading research within the BePure Community. The BePure Lab employs state of the art technology and patented methods to maintain the integrity of our results. These methods, testing, and processing are performed, and managed by a PhD level lab scientist.