BePure’s approach to health and wellbeing solutions applies personalised scientific, holistic and integrative practices towards achieving your personal health goals.
It is our mission for you understand your own personal health story. In this we recognise that you and your health and wellbeing concerns are unique and require unique solutions. This has seen us generate huge success stories in helping people not only survive life, but live life above the wellness line with optimal health, energy, happiness and longevity.
Located in the exciting new central hub of Vinegar Lane, just off Ponsonby Road, the BePure Clinic Auckland stands beside the BePure Clinic Havelock North as one of the leading holistic health clinics in New Zealand.
At the BePure Clinic our highly skilled team of clinical consultants work one on one with clients towards achieving their personal health goals. This is done through extensive testing, listening and learning by our team of skilled clinical consultants. Alongside you our clinical consultants work to discover your personal health story, then provide you with personalised solutions, unique to your genetics, environment and emotional wellbeing to get your health on track.
If you have an ongoing health concern, or are looking to up your commitment to your health and wellbeing then get in touch and ask about our programmes.
As one of New Zealand's leading nutrition and holistic health experts, Ben has been doing his thing, undistracted by waves of wellness trends for the last 15 years. He has made it his mission to build a new future of health by empowering and educating New Zealanders on the importance of nutrition and his work is making people sit up and listen. Over 50,000 people have seen Ben speak at his seminars, and he recently presented at Tedx on health and longevity in the modern world.
Ben founded BePure over 10 years ago in the Hawke’s Bay, providing unique nutritional programmes and protocols which have seen some mind-blowing transformations with his clients. From reversing the parameters of type 2 diabetes, rheumatoid arthritis and allergies, to helping people overcome struggles with chronic fatigue and weight gain.
Ben leads the team of Clinical Consultants at the BePure Clinic and when he is not travelling around the country speaking, he oversees the Vitality and Longevity Protocols, an eight month programme through the BePure Clinic. Ben also works closely with Olympic athletes, leading New Zealand sports teams and individuals on their nutrition and lifestyle interventions to improve their performance.
Msc (hons) Holistic Nutrition, BA (hons) Experimental Psychology
Level 3 CHEK Nutrition and Lifestyle Coach
Level 2 CHEK Musculoskeletal Therapist
Level 2 TFH, Level 2 EFT
Continued education in soil agronomy.
Please note that Sarah is not currently taking on new clients.
Sarah’s passion and specialties lie with hormone function with a particular interest in fertility. Sarah also works with adults and young children with eczema and autoimmune conditions.
Sarah loves listening to people’s health concerns and is constantly driven to learn more. She is passionate about finding what is driving her clients health concerns, both the physical and emotional aspects, holding a space and working with them throughout.
Bachelor of Natural Medicine (current BNatMed - Medical Herbalist/Naturopath) - South Pacific College of Natural Medicine
Diet and Nutritional Advisor Diploma
Bachelor of Laws - University of Canterbury with admission to the Bar as a Barrister and Solicitor
Bachelor of Science majoring in Psychology - University of Canterbury.
Post Graduate Qualifications:
Vocational Graduate Certificate in Community Services Practice - Client Assessment and Case Management.
Vocational Graduate Certificate in Community Services Practice - Statutory Child Protection.
Helen is a registered nurse with over 20 years experience, primarily in area of mental health and psychiatry. Wanting to provide a more holistic approach to mental health care, Helen chooses to direct her attention to enhancing individual’s well-being, rather simply focusing on mental illness. Through nutrition, education and a focus on lifestyle improvements Helen enjoys empowering people to regain their health and vitality.
Registered Comprehensive Nurse (RcN) - Waikato Polytechnic
Advanced Dip. Nursing (MH) - University of Auckland
Masters in Health Science (MHSc) MH Nursing - University of Auckland
Other: Certificate in Dialectical Behavioural Therapy - Behavioural Tech. Seattle, USA
Certificate in IDT (Interactive Drawing Therapy NZ)
Certificate in Life Coaching - New Zealand Life Coaching
ACNEM Primary Modules Training
In working with naturopaths and holistic practitioners on her personal health journey, Jontel became empowered to take charge of her own wellness, revealing a fundamental need to assist others on the same path.
She works with clients who experience a broad range of conditions, but is especially interested in respiratory health and chronic illness. By educating people about their innate health and nutrition, she aims to equip her clients and the community with the necessary tools to live healthy, energetic, connected and authentic lives.
BNatMed, Medical Herbalist/Naturopath - South Pacific College of Natural Medicine
Having worked in the health and fitness industry for the past 8 years, Lisa has a developed a deep love for the interconnection between the body, mind, and soul. With a strong curiosity in the ‘why’ behind our health concerns, Lisa has keen interest in the interwoven physiological and psychological components of wellbeing that are unique to each individual.
Lisa specialises in hormonal wellbeing, mental health, fatigue, gut health and women’s health. She is passionate about empowering others to ‘do it for their cells’ so they can be the best version of themselves possible.
BA in psychology from Massey University
Diploma in Nutritional Science from The Naturopathic College of New Zealand (currently completing)
Diploma in Fitness from Fitlink New Zealand
Certificate 3 and 4 in Personal Training from the New Zealand Institute of Health and Fitness
Sharon enjoys supporting clients in their journey to optimum health. She is particularly interested in the gut-brain connection, which evolved from her study of Neuroscience and Nutrition. While working as a Dietitian in Ireland Sharon also noticed the strong inter-relationship between digestion, stress and mental health.
Sharon previously worked in Singapore as a Medical Writer, and before starting with BePure she was a lead Lecturer on Nutrition at New Zealand's largest Natural Therapies College.
PG Dip Dietetics - University College Chester, UK
MSc Human Nutrition (two-years research on vitamin D in human health) - University College Cork, Ireland
BSc Human Neuroscience (first class hon) -University College Cork, Ireland
Sharon started her career in natural therapies as a Holistic Massage Therapist, specialising in Aromatherapy and Swedish massage. She has worked within a number of spas within the UK, Australia and New Zealand and went on to gain experience in Spa Management.
Sharon is passionate about helping others reach their health goals and brings to BePure her strong belief that we can nurture our bodies through natural healing, movement and nutrition.
Diploma in Holistic Therapies (IIHHT)
Laura's passion is helping people take charge of their health and happiness. She takes a holistic view on health and believes that being active is an important part of a staying on top of your game. Her interest in nutrition started early when she realised how important food is to your wellbeing.
Laura's key areas of focus are in gut permeability, autoimmunity, children with asthma or eczema, maternity nutrition and fatigue. She loves how the field of nutrition is dynamic and constant new research means there's always new information to be learned.
Bachelor of Applied Science in Sport and Exercise Nutrition
Precision Nutrition Coaching Certification
Our clinic is located at:
5 Crummer Rd, Grey Lynn, Auckland (Corner of Crummer Rd and Vinegar Lane)
Our opening hours are 9am - 6pm, Monday-Saturday
If you would like to book in a consultation, please get in touch:
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